They also like the nickleback page have their tour dates on the front page which means it is easier for fans to see where and when they are performing and as you can see in the picture some dates are sold out which shows they must be a big band.
They also allow you to read about all the latest band news and trying to sell their merchandise on the site. Another interesting fact is that you can convert it into any language at the top which shows they have fans all over the world. With this you can also sign up for email and register which gives an openness feeling towards the band allows you to be closer to them. the site interestingly does not have a picture of the band on the front cover which suggests they are different than other bands so maybe suggesting they create different music.